Less is More

The most difficult part of the this process is coming up with a concept or an idea that we think is worth the time and energy to creating a work of art around. Sometimes we as artists tend to get preachy in trying to get our message across by using complicated symbols and literature that becomes lost in translation. While your concepts are being marinaded in the creative juices that is your mind, think of the easiest way to communicate it. How would you explain it to a child or someone who doesn't speak the language. And do this without compromising the artistic merits of the artwork or watering down the message. Sometimes saying less is more.


Dan Witz, Signs: Rich, uses a single word posted outside an estate home to highlight the symbols and separation of class in a New York neighborhood.


A New York City parking sign is altered to relay a more accurate meaning of NYC's parking signs.